If you live in the City of Austin, Texas and you want to run a green business—you’re in luck. Not only does the City support and encourage its hometown organizations (over 80% of which are micro-businesses; having 20 employees or less) to embed sustainability into their values and operations, but it provides coordinated programs to make the process easier, faster and the results more impactful. At this year’s GoGreen Austin event, the City will be hosting a special session called How to Become a Green Business: An A – Z Guide. This session, in particular, will be a great opportunity to pair the strategic and tactical advice learned throughout the day at GoGreen with concrete information about the real-world resources available in the Austin area. Austin’s own Chief Sustainability Officer, Lucia Athens, will moderate a panel of local business leaders who have worked with the City to lead their companies through the adoption of greener values and programs. The session will focus on the following aspects of greening your organization:
- Energy Efficiency (and available upgrade incentives)
- Water Management
- Zero Waste Strategies
- Commuting Solutions
- Carbon Footprint Reduction
This session will also speak to a new understanding of what sustainability means for the Austin Community. The City’s Office of Sustainability has outlined a definition that shows the integrated nature of how it applies to all aspects of doing business and building a thriving, prosperous community.
Sustainability means finding a balance among three sets of goals: 1) Prosperity and jobs, 2) conservation and the environment, and 3) community health, equity and cultural vitality. It means taking positive, proactive steps to protect quality of life now, and for future generations. — Office of Sustainability, City of Austin
Learn more about the City of Austin’s Green Business Leaders program at their website. To view all GoGreen ’12 Austin sessions and register for the event, Wednesday, April 4, visit austin.gogreenconference.net.