Our second year in Phoenix went off without a hitch at the Phoenix Convention Center West Building on December 6th. We would like to take this as a moment of reflection on the day and to thank all of our wonderful attendees, speakers, and sponsors who made the entire day possible! We couldn’t do it without you and hope to continue the trend in 2013. Check out some of this years highlights –
Posted in GoGreen 2012 Phoenix
Tagged aps, city of phoenix, Conference, environment, gogreen, gogreen photos, green, Phoenix, photos, speakers, sustainable
Phoenix has a new Mayor who is not afraid to take on big challenges. Greg Stanton took the reigns in 2012, winning with a platform that unabashedly advocated for the growth of a greener economy and implementation of sustainable practices in the public and private sectors. After eight months in office, Mayor Stanton is hitting his stride and gives the Green Line Series the scoop on how business and government can work together to drive an environmentally and economically sound Phoenix region.
GoGreen Conference: What is your vision for the intersection of thriving business enterprise and sustainable development in Phoenix? They are obviously not mutually exclusive — what does the sweet spot of the Venn Diagram look like?
Mayor Stanton: I believe that the role of the City should be to create conditions under which all businesses have the ability to grow and thrive. I am championing and will push to have Phoenix be known as the leader within business and sustainability. The City is open and ready to partner, and find creative pathways for organizations that want to pursue sustainability as part of their core strategy.
GG: What is the role of the business owner/leader in driving this vision? How can the private sector put their muscle behind building a more sustainable community and economy in Phoenix?
MS: Private businesses and leaders are not only important, but crucial to the shared vision of success we all want. It is the entrepreneurial and ingenious spirit of these leaders that will help us move forward. In particular, I think that there is significant opportunity for businesses — focused on benefiting others — to simultaneously do well and do good.
GG: From the corporate perspective, how does working in sustainable systems drive healthy economies and communities? And how does that benefit business?
Posted in GoGreen 2012 Phoenix
Tagged arizona, environmental purchasing program, GoGreen Phoenix, green business, green business conference, green government, light rail, mayor greg stanton, Phoenix, sustainable business, sustainable phoenix
In less than a decade under Derrick Hall’s leadership, the Arizona Diamondbacks have become one of the MLB’s most successful franchises on the field and in the realm of sustainability. Building upon a deep commitment to the Phoenix community and a pursuit of innovation on the operations front, the Diamondbacks have proven that greening the ballpark is both financially prudent and the right thing to do as a corporate citizen in the Valley.
GoGreen Conference: What was the motivation for the Diamondbacks journey into sustainability? What was the first initiative and why did you start there?
Derrick Hall: We have a social responsibility to pursue sustainability in all aspects of our operation. We recognize that we can serve as a very strong influencer for local businesses, as well as our stakeholders, such as season ticket holders, corporate partners and casual fans. Every action that we take here at Chase Field can be replicated in the business or home of these people. We figure if these people observe the changes we have taken in such a complex facility, they will be encouraged about following our lead.
The Northwind system was arguably our initial foray into sustainability, and was developed from the need to air condition our facility during the hot Phoenix summer. It uses a chilled water and serves as a sustainable air conditioning provider for most office buildings downtown. Other early initiatives have included recycling programs with Waste Management and solar projects with APS. Several corporate partners are showcasing their own sustainability efforts and we are a strong platform for them to partner with. The Diamondbacks (and its venues) are making some substantial capital investments into facilities.
GoGreen: Why have you chosen to take the leap past simple efficiency retrofits (recycling, LED lighting, low-flow faucets, etc.) and into more infrastructure-related projects? What do you believe the ROI will be literally (financial terms) and figuratively (environmental/community impact/etc.)?
DH: Again, social responsibility leads these decisions. We recognize the business efficiencies and ROI that will result from many of these changes, but this is not the motivating factor behind these investments. Our ownership has an interest in the D-backs becoming industry leaders in all aspects of our business and sustainability is no different. Also, as our facility enters the second half of its lifespan, many areas are in need of renovation or replacement, so it just makes sense for us to include sustainability. Making the change to sustainable components is the easy decision to make and, in some cases, the only alternative (i.e., light bulbs and government policies phasing out incandescent light bulbs and requiring the use of CFL or LED instead).
GoGreen: Have you found programs like MLB Green Tracks to be good motivators? Is it helpful to feel some added pressure from friendly competition? If so, do you think a similar model could be used in other industries successfully? How so? Continue reading
Posted in GoGreen 2012 Phoenix
Tagged baseball, chase field, derrick hall, go green phoenix, GoGreen Conference, green sports, green sports alliance, mlb, mlb green, Phoenix, sports business, sustainability, sustainable business
Photos from GoGreen Phoenix 2011 are up! Many thanks to everyone that attended our inaugural event; you helped make our first year a smashing success! Shout outs to all of our sponsors, speakers, exhibitors and our awesome photographer: Ken Baker —you made us all look great and really captured the excitement of the conference. Enjoy!
Posted in GoGreen 2011 Phoenix
Tagged aps, arizona, Conference, exhibits, go green, ken baker, Phoenix, photos, pictures, speakers, sponsors
It might be a wee bit dramatic to say that greenwashing has reached epidemic proportions in America. But the truth is some companies and organizations are trying to cash in on the brand equity true sustainability can bring without walking the talk themselves. Also true—there are far more businesses doing the work to be green, but going overboard on their message unintentionally. The folks at EnviroMedia, and co-founders Valerie Davis and Kevin Tuerff in particular, are experts when it comes to spotting the phonies, the unwitting offenders and advising companies on how to communicate their sustainability values in an honest, transparent way. In this special video edition of the Green Line Series, Kevin shares with us his views on the politicization of sustainability, strategy to stay ahead of the regulatory curve and the evolution of greenwashing in America.
To learn more about greenwashing and how to avoid its pitfalls, come see Kevin live at GoGreen ’11 Phoenix, Tuesday, November 15! Kevin will give a special lunch presentation on the topic for attendees. Learn more about Kevin and Enviromedia at their website and the Greenwashing Index (created in partnership with the University of Oregon School of Journalism and Communication)